“4K” resolution brings unprecedented clarity to property photos, floor plans, renderings and other digital content
DENVER – September 30, 2014 – Engrain (engrain.com), the leader in touch screen marketing, sales and messaging platforms for real estate, has announced the availability of its TouchTour system on ultra high definition (UHD) touch screens.
“Property developers, managers and onsite teams use our TouchTour system to gain a competitive advantage in their sales and leasing efforts,” said Melissa Pasquale, vice president of product development at Engrain. “Being able to display photos, floor plans, renderings and other content with a clarity that is roughly quadruple that of an HDTV takes that advantage to a new level, especially when you are at arm’s length from the screen.”
TouchTour is a customized marketing and sales tool that facilitates digital property tours, prospect profile creation and post-visit follow-up. Used on large (42” – 84”) touch screens, the system allows sales and leasing agents to lead potential homebuyers, residents and commercial tenants on an interactive exploration of any type of real estate asset, the neighborhood it is found in and the surrounding area. Prospects can also use the units in self-service fashion. Integration with property management systems streamlines sales/leasing operations.
“It’s well-documented that a person’s choice of where to live is an emotion-based decision,” said Todd Bryan, vice president of TouchTour development at Engrain, who led the company’s exploration of 4K technology. “I can tell you from working with an 84” UHD touch screen here in the office that it will definitely produce some excitement when prospects see huge images of what can be their next home displayed on it.”
TouchTour is used in a wide range of real estate markets, from apartments, condos, student housing and commercial space leasing to single-family home sales. The system was recently recognized with a Technology Choice award for Most Innovative Multi-Housing Technology from the readers of Multi-Housing News.
Engrain is a leading provider of immersive touch screen technology and award-winning digital branding and design services within the real estate market. Its TouchTour® system is used at some of the most respected properties in the country. Based in Denver, the company works with clients throughout the U.S. and Canada.
For more information, please contact Audrey Bolema, director of business development, 303-903-3863 or firstname.lastname@example.org