Momentum for using a centralized leasing strategy continues in apartment management. But first, for many, it comes down to understanding the concept – something not all operators are grasping.

Centralized leasing is not moving all leasing to one centralized location, explained a panel on Wednesday during NAA’s Apartmentalize conference.

“It’s about using technology – such as artificial intelligence (AI)-programmed bots – to lift menial duties away from the leasing team such as providing pricing and availability information or scheduling tours and then centralizing all the other work needed to close the lease,” Stephanie Gonzalez, vice president, innovation, Venterra Realty, said.

Gonzalez joined Wendy Rae Walker, COO, TAM Residential; and moderator Brent Steiner, founder & CEO, Engrain, during the session “Build a Better Leasing Experience with Centralization and Technology” in San Diego.

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