June 9, 2020

Matching Prospect’s Location Preferences with Their Budget

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When a prospective resident walks through the door, they usually know what features they want in their next home. Two bedrooms. Open floor plan. Upper level. But they also have location preferences that might not be as obvious until they tour the community in person, such as proximity to the pool or elevator, interior or exterior views, and distance from the leasing office or their assigned parking space.

For East Coast owner/operator Westminster Management, LLC, one challenge their leasing agents were faced with was identifying apartments that were in the right location within the community, without first physically touring the prospect through several apartments. Also, when a prospective resident finally chose a home that was in their preferred location, with all desired apartment amenities, there was no guarantee that the rent range was within their budget. That often meant starting the apartment search over from scratch with the prospect.

The tour and filtering process was simply more time consuming than it needed to be.

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