Kimberly Marselas | September 24, 2019
Resident engagement provider Touchtown has partnered with a real estate mapping company to create an advanced sales tool for senior living marketing professionals.
SightMap, developed by Engrain, integrates into Touchtown’s Census Builder app to present a visual representation of a community for prospective residents and their families. Sales and marketing teams use the app on a large touchscreen, table or mobile device to guide prospects through a comprehensive tour of amenities, events and interactive floor plans.
“As prospective residents and their families tour up to five communities in just a day, it’s critical to provide a memorable experience,” said Brent Steiner, founder and CEO of Engrain. “The partnership enables prospects (and their adult children) to visualize their potential new home — even after the visit.”
After the tour, prospective residents and family members can repeat the visit experience through the Touchtown app. Sales professionals can view detailed analytics on each prospect’s interactions, allowing for more targeted and meaningful follow up.
“Census Builder provides a digital footprint of where prospects are going within the app,” said Cissy Nickel, Community Integration Director for Hunters Woods at Trails Edge. “We can see what motivates them. As future residents begin navigating to specific floor plans, our team can follow up with personalized information directly aimed to enhance the search for their new home.”
Communities can purchase SightMap from Touchtown as a standalone solution and embed the technology in their own community website or portal.