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Tech Trends to Watch for 2022
The recent NMHC OPTECH in the Washington, D.C., area was a milestone moment for the multifamily industry in its post-COVID recovery. More than 2,000 apartment executives and technology partners were finally able to gather and celebrate the industry’s resiliency and set a path for what’s next.
Data Mapping Emerges as an Optimal Tool for Apartment Teams
How data is generated, comprehended and visualized for apartment companies at the site level is having a bigger impact on performance than ever before.
How to Solve the 5 Big Data Challenges Holding CRE Back
Businesses are looking at how to better tap the potential of big data and PropTech as data is becoming an indispensable aspect of decision making in commercial real estate.
The Future of Apartment Buildings Without a Leasing Office
As owners and operators are learning that prospects and residents have become much more comfortable with self-service concepts, they are switching gears to accommodate these preferences and modernize operations.
Open, Map-Based Technology Redefines Apartment Data
Recent advancements have been made—keyed by mapping technology—that are not only uncovering critical, cost-saving and time-saving capabilities, but are bringing greater comprehension to the onsite team.
Engrain Expands Senior Housing Focus with Strategic Product, Company Growth
Engrain Developing Dedicated Team for Senior Living Community Focus, Expanded Senior Living Product Line
Operators Still Tapping the Capabilities of Innovative Sitemaps
It’s no secret that apartment operators are moving toward more of a self-service model to keep pace with an increasingly digital world. This trend was already underway before the pandemic made it even more of a necessity.
The Self-Guided Experience: Using Interactive Map Technology at Self-Storage Facilities
Wouldn’t it be handy if, at the time of rental, you could offer your self-storage customers an interactive, real-time facility map to show them unit availability, pricing, features and location? It could even guide them to their space. Thanks to new technology, you can! Plus, this super-useful tool provides important revenue reporting. Read on to learn more.
Breaking Down the Pandemic Tech Trends That are Here to Stay (and Those That Aren’t) at AIM Reconnect
“Should I stay or should I go now?”
Your Guide to Self-Guided Tours
How to create the optimal tour experience while maintaining a secure community and boosting conversion rates, creating a win-win for both leasing teams and prospective residents.
SmartRent Announces Exclusive Integration with Engrain
SmartRent announces an exclusive integration with map visualization technology leader Engrain, to optimize SmartRent's new parking management solution, Alloy Parking.
Venterra Realty Partners with Engrain to Enhance Renter Experience
Venterra to launch Engrain interactive mapping tools to provide industry-leading property tours.
Baseline Growth Capital and Engrain Announce Financing Partnership
Baseline Growth Capital and Engrain today announced the launch of an integrated Software and Hardware as a Service solution that provides touchscreen, interactive mapping and self-guided touring products to allow for safe, socially distanced touring of apartment communities.
How Multifamily Pandemic Investments Are Changing the Industry Forever
Like any industry, residential building operators saw their entire work lives change in a matter of weeks at the onset of the pandemic.
Apartment Industry Reassess Data-Sharing Processes: Economic downturn prods historically private industry to loosen reins
The apartment industry has operated on old-school principles for quite some time. Even with a concerted shift to tech-based processes over the past half-decade, the industry often refuses to share data, thinking proprietary information provides a competitive edge.
Technology-Enabled Self Tours Helping Fill COVID-Era Apartments
A second novel coronavirus surge currently sweeps the land. Herd immunity remains at least months off. Apartment building vacancies continue climbing. And according to the National Multifamily Housing Council, rent collections have fallen in November 2020 versus their levels of both last month and November 2019.
Eliminating Pain Points in Digital Leasing and Enhancing Customer Journey
The multifamily customer journey has evolved to a point where technology is no longer an option -- it’s the foundation for modern leasing and operations. But new renter pain points emerged during the industry’s rapid technology implementation and proptech boom.
Streamlining Leasing Processes and Making Informed Pricing Decisions
Pricing is a critical component of any leasing strategy. With a growing number of residents searching for apartments online, user-friendly platforms with real-time data and accessible information are key to attracting and retaining great residents.
Don’t just ride the wave of self-guided touring, control it.
Just as the multifamily industry was dipping its toe into self-guided tours, the pandemic came and pushed it into the deep end. Flexible touring, or more accurately referred to as “tours your way”, is a term used to describe touring solutions that best fit your leasing workflow.
Introducing an Innovative Apartment Search
Community websites have undergone a metamorphosis in recent years as apartment teams clamor to attract residents. But for all the optimized features and visually alluring layouts added to these sites, one concept has remained the same.
The Need to Recruit Senior Housing Prospects Earlier in the Development Process
As a top-tier senior living consultant and manager, Greystone understands the importance of getting the word out early. It’s not a wise strategy, after all, to waste any valuable time before reaching out to prospective residents.
Finding an Intuitive Way to Track Leasing Trends
Tracking absorption rates has always been a primary objective in the apartment world. That mission was no different for Leon Capital Group’s multifamily branch, but Director of Multifamily Operations Crystal Martin believed there had to be a more intuitive way.
The Need to Upgrade to Intuitive Visualization Technology
LMC, a Lennar company, was ahead of the curve. The Charlotte, N.C.-based multifamily developer, which always has an abundance of lease-ups in process across the country, knew a visualization platform was a must to accommodate waiting prospects.
Matching Prospect’s Location Preferences with Their Budget
When a prospective resident walks through the door, they usually know what features they want in their next home. Two bedrooms. Open floor plan. Upper level. But they also have location preferences that might not be as obvious until they tour the community in person, such as proximity to the pool or elevator, interior or exterior views, and distance from the leasing office or their assigned parking space.
Finding a Competitive Differentiator in the Lease-Up Process
Lease-ups had been going fairly well for Trinitas Ventures, but Antonio Holmes saw room for improvement. The director of leasing believed more could be done to cater to the digital-savvy student market and help achieve the company’s leasing objectives on new development projects a bit more rapidly.
Real-Time Availability Needed on Websites
Four years ago, Utah-based ICO Multifamily Property Management was already generating an impressive number of leads from its website. Unfortunately, all too often a prospective resident who found the apartment of their dreams online would arrive at a community for an in-person tour, only to find out that the home they had their heart set on was no longer available.
Standing Out in an Emerging Submarket
With its massive size and longstanding reputation, The Residence at North Dallas possessed plenty of charisma of its own. But in an emerging submarket that featured several new developments and a variety of Class A options, the 1,032-unit community needed to find new ways to set itself apart.