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In Search of Answers: NAA Apartmentalize 2023 In Review
Insights and business intelligence (BI) were prominent topics at NAA Apartmentalize 2023. Interviews with property management leaders highlighted the diverse functions that can collaborate more effectively when transitioning from canned reporting to best-in-class BI solutions.
What Multifamily Can Learn About Customer Experience
Looking for an apartment is an experience, and a deeply personal one at that. Operators have been trying to meet evolving renter needs and transform the customer experience into a better, more enjoyable resident life cycle. The key is creating more memorable, intuitive, and personalized experiences for the modern renters who are just as research-driven as they are digitally savvy.
Realync Announces Partnership with Engrain for Automated Unit-Level Media
Today, Realync, the multifamily video engagement solution, announced its newest integration with Engrain. Realync clients may now integrate their unit-level video content in Realync directly with their Engrain SightMap®, making it even easier for properties to keep their interactive property maps updated in real time as they create new unit-level videos.
Engrain Raises $12 Million in Series A Funding led by RET Ventures to Drive Platform Improvements for Property Mapping Tech
Engrain, the market leader in interactive mapping technology and data visualization software for the built environment, today announced that it has raised $12 million in Series A funding to drive platform enhancements across the company's suite of technology offerings. The round was led by RET Ventures, an industry-backed venture fund with a focus on technology solutions for the multifamily and single family rental industries.
Room with a view? Renters can now use interactive property maps to choose their apartment on Zillow
Zillow Rentals' new integration with Engrain's interactive map platform lets renters understand what floor an available apartment is on; if it's facing a shared outdoor space, like a garden or pool; or if the view is of a street or parking lot. The interactive maps also allow renters to click on available units to book a tour or request to apply, in much the same way they would select concert tickets when buying online.
Engrain Announces New Map Views in SightMap
Engrain announced the release of street map and satellite map views within SightMap, multifamily's leading interactive map tool. The new homefront search feature allows renters to toggle between multiple map views and expands context beyond a community and into the surrounding neighborhood.
Meet Andre Dugal | Director of Design
Shoutout Colorado had the good fortune of connecting with Engrain's Director of Design, Andre Dugal. Read the interview to learn more about Andre and his success at Engrain.
The New Frontier of the Multifamily Customer Experience
Multifamily has reached a tipping point: Apartment operators can either continue to evolve with consumers and push the boundaries of the renter experience or get left behind in a highly competitive, tech-empowered industry. We’ve reached the new frontier of the multifamily customer experience—an experience that’s rooted in the customer and developed through the lens of the renter.
Raising the Bar on the Apartment Search with Visual, Personalized Experiences
Renters crave personalized content, flexibility with touring, consistent communication and transparency in the apartment search, which typically happens across multiple platforms. More and more operators have started offering self-service options while centralizing leasing to create a more streamlined approach to renting apartments. But there are still some pieces missing from the apartment search journey in order to meet modern consumers where they’re at.
Build a Better Leasing Experience with Centralization and Technology
Traditionally, centralized staffing has referred to having a central physical office, but today it includes a combination of staffing, physical spaces and technology systems. Most operators agree it means moving tasks and processes from onsite to other people, regardless of location, that are specialized in specific processes or customer touchpoints. This allows operators to free up resources to better focus on tasks that require an onsite presence and provide better one-on-one customer service.
BetterBot adds Community Maps to the Conversation
Prospective renters today want all the information they can get, wherever and whenever. They want real-time responses to their questions, actual pricing and availability, real photography, video and virtual tours at both the amenity and individual apartment level. And, they want to know the exact location of their potential new home.
Mapping the Way to a Better Apartment Search
Modern consumer behaviors are shaped by rapid advancements in online purchasing and the desire for instant gratification. Online shoppers are one click away from finding exactly what they want, researching, evaluating and purchasing faster than ever before. Searching for an apartment – an experience that’s been largely unchanged for more than a decade—is finally beginning to keep pace. But is it fast enough?
Engrain Announces Map Integration With OpenTech Alliance
Interactive maps will enable OpenTech Alliance's self-storage customers, tenants and internal staff to visualize a facility's inventory of storage units. Unit-level data and content is incorporated into a visual map of the facility to make it easy for self-storage operators to manage their inventory more intelligently and allow tenants to have a more efficient self-service experience.
Multifamily Gains Greater Understanding, Use of Centralized Leasing
Momentum for using a centralized leasing strategy continues in apartment management. But first, for many, it comes down to understanding the concept – something not all operators are grasping. Centralized leasing is not moving all leasing to one centralized location, explained a panel on Wednesday during NAA’s Apartmentalize conference.
Engrain and LCP Media Announce Map Integrations to Visually Manage Virtual Tours in TourBuilder
Engrain, the market leader in interactive mapping and data visualization software for the built environment, today announced that LCP Media, a national visual media technology company, has integrated with SightMap to give property leasing teams a simple and automated way to create, manage and promote unit-level virtual tours within the TourBuilder platform.
Engrain Announces the Release of TouchTour Flex
TouchTour Flex is a new generation of Engrain's technology reimagined to meet the needs of the rapidly changing leasing environment. Traditionally TouchTour has been used by onsite leasing teams as part of an in-person tour. Recently, operators have been experimenting with fewer leasing associates, flexible office hours, centralized leasing scenarios and self-guided tours as part of a more dynamic touring strategy.
These Proptech Startups are Changing the Real Estate Game
In an industry dominated by less than a handful of legacy property management operating systems, technology integrations become prohibitively expensive, slow to implement, and remain fragmented from an end-user standpoint. And when these solutions are acquired by legacy platforms, do they ever really reach their full potential, benefiting the lives of operators and residents alike? You might say this is where the innovators’ risk-taking and brilliant ideas wither on the vine, rarely achieving the scale or audience that could so benefit from their solution.
Budget friendly Tips to Develop and Stand Out from the Competition by Enhancing Your Community’s “Neesh.”
The upcoming generation of renters all grew up with a phone in their hand. They are looking for apartments on a mobile device. If your website is not formatted for mobile, you are losing potential leads and renters. They are engrained to be digital nomads, and quite frankly, demand it for a more accessible and on-demand leasing experience. How are you incorporating technology as part of the follow up and leasing process? Are you using video, text and 24 hour virtual tours? This can be your “neesh” when it comes to marketing your community to attract the Digital Nomad.
Engrain Announces Partnership with Real Estate Business Analytics
Engrain, the market leader in interactive touring, mapping and data visualization software for the built environment, today announced a partnership with Real Estate Business Analytics (REBA) to integrate Unit Map into REBA's business intelligence platform.
Personally-Guided Virtual Apartment Tours the Next Upgrade for Leasing
Coming out of the pandemic, marketers have more and better tech tools to build their virtual tours either through images, video or virtual reality. The most advanced tool is through 360-degree cameras that can capture individual apartment homes from various angles and produce a walk-able video where the prospective resident chooses their own path, rather than a pre-recorded, set video designed for the community itself.
What is RentTech?
Smart apartments can have a significant positive impact on the operations of a building, and most importantly on NOI. When an apartment is vacant it can be difficult to recognize issues that are taking place within the unit. Even the leasing process can be streamlined with technology by activating self-guided tours so that interested parties can visit apartments at their convenience without the need for building management to be present.
To Bootstrap or Not: Proptech Founders On When to Take VC Money
For a number of proptech founders, avoiding the siren song of venture capital funding can lead to greater control of their startup’s development. However, knowing when to pivot to accepting VC largess can make a large difference in a company’s ultimate success, according to founders who have gone through the process.
Livly Partners with Map Visualization Technology Leader Engrain to Optimize Livly's Solution for Property Managers
The integration with Engrain's Unit Map platform will provide value to on-site teams across a wide range of use cases, enabling on-site teams to visualize, filter, and group critical property data such as occupancy, resident, pet, and vehicle information, outstanding maintenance tickets, and much more.
Tech Trends to Watch for 2022
The recent NMHC OPTECH in the Washington, D.C., area was a milestone moment for the multifamily industry in its post-COVID recovery. More than 2,000 apartment executives and technology partners were finally able to gather and celebrate the industry’s resiliency and set a path for what’s next.
Data Mapping Emerges as an Optimal Tool for Apartment Teams
How data is generated, comprehended and visualized for apartment companies at the site level is having a bigger impact on performance than ever before.
How to Solve the 5 Big Data Challenges Holding CRE Back
Businesses are looking at how to better tap the potential of big data and PropTech as data is becoming an indispensable aspect of decision making in commercial real estate.
The Future of Apartment Buildings Without a Leasing Office
As owners and operators are learning that prospects and residents have become much more comfortable with self-service concepts, they are switching gears to accommodate these preferences and modernize operations.
Open, Map-Based Technology Redefines Apartment Data
Recent advancements have been made—keyed by mapping technology—that are not only uncovering critical, cost-saving and time-saving capabilities, but are bringing greater comprehension to the onsite team.
Engrain Expands Senior Housing Focus with Strategic Product, Company Growth
Engrain Developing Dedicated Team for Senior Living Community Focus, Expanded Senior Living Product Line
Operators Still Tapping the Capabilities of Innovative Sitemaps
It’s no secret that apartment operators are moving toward more of a self-service model to keep pace with an increasingly digital world. This trend was already underway before the pandemic made it even more of a necessity.
The Self-Guided Experience: Using Interactive Map Technology at Self-Storage Facilities
Wouldn’t it be handy if, at the time of rental, you could offer your self-storage customers an interactive, real-time facility map to show them unit availability, pricing, features and location? It could even guide them to their space. Thanks to new technology, you can! Plus, this super-useful tool provides important revenue reporting. Read on to learn more.
Breaking Down the Pandemic Tech Trends That are Here to Stay (and Those That Aren’t) at AIM Reconnect
“Should I stay or should I go now?”
Your Guide to Self-Guided Tours
How to create the optimal tour experience while maintaining a secure community and boosting conversion rates, creating a win-win for both leasing teams and prospective residents.
SmartRent Announces Exclusive Integration with Engrain
SmartRent announces an exclusive integration with map visualization technology leader Engrain, to optimize SmartRent's new parking management solution, Alloy Parking.
Venterra Realty Partners with Engrain to Enhance Renter Experience
Venterra to launch Engrain interactive mapping tools to provide industry-leading property tours.
Baseline Growth Capital and Engrain Announce Financing Partnership
Baseline Growth Capital and Engrain today announced the launch of an integrated Software and Hardware as a Service solution that provides touchscreen, interactive mapping and self-guided touring products to allow for safe, socially distanced touring of apartment communities.
How Multifamily Pandemic Investments Are Changing the Industry Forever
Like any industry, residential building operators saw their entire work lives change in a matter of weeks at the onset of the pandemic.
Apartment Industry Reassess Data-Sharing Processes: Economic downturn prods historically private industry to loosen reins
The apartment industry has operated on old-school principles for quite some time. Even with a concerted shift to tech-based processes over the past half-decade, the industry often refuses to share data, thinking proprietary information provides a competitive edge.
Technology-Enabled Self Tours Helping Fill COVID-Era Apartments
A second novel coronavirus surge currently sweeps the land. Herd immunity remains at least months off. Apartment building vacancies continue climbing. And according to the National Multifamily Housing Council, rent collections have fallen in November 2020 versus their levels of both last month and November 2019.
Visualizing data to identify pricing outliers, location-specific trends
Rental housing has rapidly transformed into a data-driven industry. But even data-driven insight comes with some challenges. Data can often be difficult to analyze and put into a real-world context, and sometimes the data tells a story that isn’t easily discernible.
Seamless navigation around self-storage properties
Extra Space is one of the most innovative companies in the industry and was seeking methods to provide a better customer experience and create more self-sufficient ways for customers to find and secure a storage unit.
Providing innovative, tech-centric consistency across portfolio
In the new era of self-service leasing and personalized shopping experiences, Griffis wanted to further accelerate its efforts to provide an intuitive, visually engaging apartment shopping experience with the key information renters need to do their own research and make a confident decision.
Tracking resident trends in a visual format
The multifamily industry relies on real-time data more than ever before to track resident trends and enhance asset value. As a nationally recognized apartment company with more than 40,000 apartments under management, Village Green understands the value of utilizing location-specific data to accelerate asset performance.
Enhancing the Customer and Touring Experience
Greystar has always looked to innovate and transform internal strategies for associates and improve leasing and living experiences for residents. The addition of data visualization technologies tailored to Greystar’s portfolio could enhance different aspects of the company from leasing to asset management and provide a better overall customer experience for its residents.
Eliminating Pain Points in Digital Leasing and Enhancing Customer Journey
The multifamily customer journey has evolved to a point where technology is no longer an option -- it’s the foundation for modern leasing and operations. But new renter pain points emerged during the industry’s rapid technology implementation and proptech boom.
Streamlining Leasing Processes and Making Informed Pricing Decisions
Pricing is a critical component of any leasing strategy. With a growing number of residents searching for apartments online, user-friendly platforms with real-time data and accessible information are key to attracting and retaining great residents.
Don’t just ride the wave of self-guided touring, control it.
Just as the multifamily industry was dipping its toe into self-guided tours, the pandemic came and pushed it into the deep end. Flexible touring, or more accurately referred to as “tours your way”, is a term used to describe touring solutions that best fit your leasing workflow.
Introducing an Innovative Apartment Search
Community websites have undergone a metamorphosis in recent years as apartment teams clamor to attract residents. But for all the optimized features and visually alluring layouts added to these sites, one concept has remained the same.
The Need to Recruit Senior Housing Prospects Earlier in the Development Process
As a top-tier senior living consultant and manager, Greystone understands the importance of getting the word out early. It’s not a wise strategy, after all, to waste any valuable time before reaching out to prospective residents.
Finding an Intuitive Way to Track Leasing Trends
Tracking absorption rates has always been a primary objective in the apartment world. That mission was no different for Leon Capital Group’s multifamily branch, but Director of Multifamily Operations Crystal Martin believed there had to be a more intuitive way.
The Need to Upgrade to Intuitive Visualization Technology
LMC, a Lennar company, was ahead of the curve. The Charlotte, N.C.-based multifamily developer, which always has an abundance of lease-ups in process across the country, knew a visualization platform was a must to accommodate waiting prospects.
Matching Prospect’s Location Preferences with Their Budget
When a prospective resident walks through the door, they usually know what features they want in their next home. Two bedrooms. Open floor plan. Upper level. But they also have location preferences that might not be as obvious until they tour the community in person, such as proximity to the pool or elevator, interior or exterior views, and distance from the leasing office or their assigned parking space.
Finding a Competitive Differentiator in the Lease-Up Process
Lease-ups had been going fairly well for Trinitas Ventures, but Antonio Holmes saw room for improvement. The director of leasing believed more could be done to cater to the digital-savvy student market and help achieve the company’s leasing objectives on new development projects a bit more rapidly.
Real-Time Availability Needed on Websites
Four years ago, Utah-based ICO Multifamily Property Management was already generating an impressive number of leads from its website. Unfortunately, all too often a prospective resident who found the apartment of their dreams online would arrive at a community for an in-person tour, only to find out that the home they had their heart set on was no longer available.
Standing Out in an Emerging Submarket
With its massive size and longstanding reputation, The Residence at North Dallas possessed plenty of charisma of its own. But in an emerging submarket that featured several new developments and a variety of Class A options, the 1,032-unit community needed to find new ways to set itself apart.