Read up on the latest real estate technology news, register for a webinar or visit us at an event.
Breaking Down the Pandemic Tech Trends That are Here to Stay (and Those That Aren’t) at AIM Reconnect
“Should I stay or should I go now?”
Your Guide to Self-Guided Tours
How to create the optimal tour experience while maintaining a secure community and boosting conversion rates, creating a win-win for both leasing teams and prospective residents.
SmartRent Announces Exclusive Integration with Engrain
SmartRent announces an exclusive integration with map visualization technology leader Engrain, to optimize SmartRent's new parking management solution, Alloy Parking.
Venterra Realty Partners with Engrain to Enhance Renter Experience
Venterra to launch Engrain interactive mapping tools to provide industry-leading property tours.
Baseline Growth Capital and Engrain Announce Financing Partnership
Baseline Growth Capital and Engrain today announced the launch of an integrated Software and Hardware as a Service solution that provides touchscreen, interactive mapping and self-guided touring products to allow for safe, socially distanced touring of apartment communities.
How Multifamily Pandemic Investments Are Changing the Industry Forever
Like any industry, residential building operators saw their entire work lives change in a matter of weeks at the onset of the pandemic.
Apartment Industry Reassess Data-Sharing Processes: Economic downturn prods historically private industry to loosen reins
The apartment industry has operated on old-school principles for quite some time. Even with a concerted shift to tech-based processes over the past half-decade, the industry often refuses to share data, thinking proprietary information provides a competitive edge.
Technology-Enabled Self Tours Helping Fill COVID-Era Apartments
A second novel coronavirus surge currently sweeps the land. Herd immunity remains at least months off. Apartment building vacancies continue climbing. And according to the National Multifamily Housing Council, rent collections have fallen in November 2020 versus their levels of both last month and November 2019.
Connecting With Prospective Residents While Social Distancing
Finding a new home is a personal experience. A new apartment may be where residents will bring home their first child, or perhaps it represents a fresh start. And normally the leasing associate can help set the stage for that experience.
Engrain Raises $3.7 Million in Funding Round Led by RET Ventures to Scale the Growth of its Building Mapping Technology
Engrain, the market leader in interactive mapping technology and data visualization software for the built environment, today announced that it has raised $3.7 million in new funding to fuel its national expansion.
Engrain in Forbes: Housing Providers Use Data To Increase Asset Value Amid Falling Revenues
Six months of paused evictions, lulls in rent hikes and waived fees have helped countless renters better weather the pandemic, but have left many housing providers feeling the pain of lost revenue. How are savvy providers responding?
Introducing an Innovative Apartment Search
Community websites have undergone a metamorphosis in recent years as apartment teams clamor to attract residents. But for all the optimized features and visually alluring layouts added to these sites, one concept has remained the same.
The Need to Recruit Senior Housing Prospects Earlier in the Development Process
As a top-tier senior living consultant and manager, Greystone understands the importance of getting the word out early. It’s not a wise strategy, after all, to waste any valuable time before reaching out to prospective residents.
Finding an Intuitive Way to Track Leasing Trends
Tracking absorption rates has always been a primary objective in the apartment world. That mission was no different for Leon Capital Group’s multifamily branch, but Director of Multifamily Operations Crystal Martin believed there had to be a more intuitive way.
The Need to Upgrade to Intuitive Visualization Technology
LMC, a Lennar company, was ahead of the curve. The Charlotte, N.C.-based multifamily developer, which always has an abundance of lease-ups in process across the country, knew a visualization platform was a must to accommodate waiting prospects.
Matching Prospect’s Location Preferences with Their Budget
When a prospective resident walks through the door, they usually know what features they want in their next home. Two bedrooms. Open floor plan. Upper level. But they also have location preferences that might not be as obvious until they tour the community in person, such as proximity to the pool or elevator, interior or exterior views, and distance from the leasing office or their assigned parking space.
Finding a Competitive Differentiator in the Lease-Up Process
Lease-ups had been going fairly well for Trinitas Ventures, but Antonio Holmes saw room for improvement. The director of leasing believed more could be done to cater to the digital-savvy student market and help achieve the company’s leasing objectives on new development projects a bit more rapidly.
Real-Time Availability Needed on Websites
Four years ago, Utah-based ICO Multifamily Property Management was already generating an impressive number of leads from its website. Unfortunately, all too often a prospective resident who found the apartment of their dreams online would arrive at a community for an in-person tour, only to find out that the home they had their heart set on was no longer available.
Standing Out in an Emerging Submarket
With its massive size and longstanding reputation, The Residence at North Dallas possessed plenty of charisma of its own. But in an emerging submarket that featured several new developments and a variety of Class A options, the 1,032-unit community needed to find new ways to set itself apart.