Engrain, the market leader in interactive mapping technology and data visualization software for the built environment, today announced that it has raised $12 million in Series A funding to drive platform enhancements across the company's suite of technology offerings. The round was led by RET Ventures, an industry-backed venture fund with a focus on technology solutions for the multifamily and single family rental industries.

The company's product lines include TouchTour®, Asset Intelligence, and its flagship product, SightMap®, an interactive, content-rich property map that embeds seamlessly into property websites to enable renters to select their specific apartment. All products leverage Engrain's Unit Map® technology, an open map API allowing any software application to use property maps to display unit-level data.

With this capital in hand, Engrain will invest in a wide range of platform improvements, including an innovative marketplace with automated processes around license management and sharing property maps with vendors. Engrain will also add pathfinding capabilities for visitors to navigate the most efficient paths around the property and surrounding community — a valuable tool for prospective residents, delivery personnel, contractors and maintenance staff.

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