Coming out of the pandemic, marketers have more and better tech tools to build their virtual tours either through images, video or virtual reality.

The most advanced tool is through 360-degree cameras that can capture individual apartment homes from various angles and produce a walk-able video where the prospective resident chooses their own path, rather than a pre-recorded, set video designed for the community itself.

Leading apartment operators discussed how to leverage this technology and how it’s capabilities are what the future holds in apartment marketing during “Tour Talk: Enlightening The Customer With Virtual Experiences” at the Apartment Innovation and Marketing Conference on Monday in Huntington Beach, Calif.

Read the full Globe St. article by Paul Bergeron