Rethinking Multifamily websites: Prepare for the coming revolution in unit-level search

March 15, 2023

Room with a view? Renters can now use interactive property maps to choose their apartment on Zillow

Zillow's new integration lets renters know exactly where their next apartment is located within the building

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Apartment hunters using Zillow can now see the exact location of available units — and even what their view would be — at thousands of participating properties.

Zillow Rentals' new integration with Engrain's interactive map platform lets renters understand what floor an available apartment is on; if it's facing a shared outdoor space, like a garden or pool; or if the view is of a street or parking lot. The interactive maps also allow renters to click on available units to book a tour or request to apply, in much the same way they would select concert tickets when buying online.

Engrain's Unit Map technology is currently used on more than 3,600 apartment building pages on Zillow and available to renters using Zillow on their desktop or through the mobile app.

Regardless of how detailed the apartment description is or how beautiful the listing photos are, a renter can't get a full grasp of the surroundings until they take the time to do an in-person tour, until now. For renters who have specific preferences like wanting a nice view or being away from the busy elevator bank, Unit Maps are a major time-saver. They can help a renter narrow down which units they want to see in person.

Michael Sherman

Vice President, Zillow Rentals

Read the full story on Yahoo Finance