Four years ago, Utah-based ICO Multifamily Property Management was already generating an impressive number of leads from its website. Unfortunately, all too often a prospective resident who found the apartment of their dreams online would arrive at a community for an in-person tour, only to find out that the home they had their heart set on was no longer available.

The discrepancies between the website listings and real-time availability were creating problems, and sometimes awkward conversations, for ICO’s leasing teams.

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