Next-level search and leasing experiences for multifamily

I just felt the level of customer service execution and personalization options were better with this product.

We really wanted to go with a touchscreen kiosk that would create a unique leasing experience. We wanted to deliver some of the ‘wow factor’ that the comps in the area did not have.

Whenever a new product or software feature is released at Engrain, the Engrain team always meets with Griffis to demo the product and let us try it out. I’ve always been very impressed not only with Engrain’s technology, but also their customer service.

RiverWoods Durham (in Durham, N.H.) was able to meet presale targets in five weeks. Hitting that threshold allowed our community to institute financing and begin the construction process rapidly, saving millions in financial outlay for the presale process. It also enables Greystone to inform investors that the target number of homes (70% in this case) have already presold.

Using TouchTour, we actually achieved presale in an eight-week timeframe, so that was a very significant acceleration, considering the entry fees for these independent-living apartment homes were anywhere from $350,000 up to $800,000.

If prospects want to lease Apartment 632, they want to see exactly where it’s at. Having the map feature to zoom in and show them exactly where they’re at relative to 1,032 units has really helped.

It allows us to show real-time availability on the screen and to push guest card information back to our CRM so it doesn’t have to be entered multiple times.

The process is so streamlined when you’re giving prospects only the information that they need,” she said “while also giving them all of the information that they need.

Using TouchTour, we actually achieved presale an eight-week timeframe, so that was a very significant acceleration, considering the entry fees for these independent-living apartment homes were anywhere from $350,000 up to $800,000.

TouchTour has made us more branded and memorable. One of the main reasons why we added it is that it made us different from our competitors. It sets us apart.

We get lots of people who walk in the door at our lease-ups, and when leasing agents are busy we hope that they’ll get directed to our touchscreens and can kind of help themselves until a leasing agent is available, it’s a really nice feature to have in our lobby or clubhouse.

I love the Engrain TouchTour! I've used it at multiple communities and it always serves its purpose very well. My favorite features are the ability to view where your potential new home is within the community on the sitemap and the option to layout your furniture on the floor plan to see where you'll place everything when you move in! It's simple and makes the touring process that much more convenient for our prospective residents.

We genuinely liked the in-person experience and the pricing component made sense.

TouchTour builds confidence, in that the senior client literally sees that the owner/community sponsor already has the logistics and details of the full project all figured out. They can envision themselves moving in tomorrow even though the property is not built yet. TouchTour really brought those visuals together, as well as emphasizes the urgency component to the sales process.

The first year after adding TouchTour for iPad, we had 81% leased before opening, portfolio-wide.

We really wanted to go with a touchscreen kiosk that would create a unique leasing experience. We wanted to deliver some of the ‘wow factor’ that the comps in the area did not have.

Griffis’ company motto is, ‘it’s about you,’ and both SightMap and TouchTour align with our company goals and support that vision.

It’s a much better process, especially when going from a lease-up to a stabilized community,

We needed a way to show prospects that things were reserving quickly and that they needed to get on board, or they might lose the opportunity to have the floor plan in the location of the building that they want.

I’ve always asked the team what they consider their number one leasing tool, and it’s always Engrain’s TouchTour for iPad for them. They love it—they feel like it’s a big iPhone. Parents love it, students love it, it’s easy to interact with and they get it.

We can start out with a collection of lifestyle videos and sub them out for actual clips of the community once we’re up and running. The mixtape has been a huge timesaver, and from the marketing perspective, that’s one of the biggest advancements in the Engrain iteration of our software.

One of the things that has really helped is that with TouchTour, you can aggregate pictures and floor plans while you're talking to your prospect and send a follow-up email easily and quickly right from the screen before the prospect has even left the property.

We added touchscreens to three of our newer communities, and anything new from here forward will have TouchTour screens. All of our leaseups will have them.

The automatic pricing and real-time availability has been a huge help for the leasing team, and now they don’t have to contact multiple people or log in to multiple platforms to do their jobs.

It provides a better experience for customers and we wanted to enhance some of our leasing processes to modernize the customer journey.

We use Engrain’s TouchTour and SightMap at all of our communities and wanted to enhance the interactive maps so customers on self-guided tours had the ability to seamlessly navigate communities on their own.

Based on the immediate success leasing teams experienced with TouchTour, we've developed a new policy that all tours should begin with a TouchTour presentation.

We needed a way to show prospects that things were reserving quickly and that they needed to get on board, or they might lose the opportunity to have the floor plan in the location of the building that they want.

It made a pronounced year-over-year impact simply based on the level of interaction and engagement we were getting through the system.