View new features and improvements
View new features and improvements
View new features and improvements
View new features and improvements
View new features and improvements
View new features and improvements
View new features and improvements
View new features and improvements
View new features and improvements
View new features and improvements
View new features and improvements
View new features and improvements
View new features and improvements
View new features and improvements
View new features and improvements
View new features and improvements
View new features and improvements
View new features and improvements
Stay informed and inspired with our latest insights
Stay informed and inspired with our latest insights
Stay informed and inspired with our latest insights
Stay informed and inspired with our latest insights
Stay informed and inspired with our latest insights
Stay informed and inspired with our latest insights
Tailored interactive mapping solutions for various sectors
Tailored interactive mapping solutions for various sectors
Tailored interactive mapping solutions for various sectors
Tailored interactive mapping solutions for various sectors
Tailored interactive mapping solutions for various sectors
Tailored interactive mapping solutions for various sectors
Stay updated with the latest developments and insights
Stay updated with the latest developments and insights
Stay updated with the latest developments and insights
Stay updated with the latest developments and insights
Stay updated with the latest developments and insights
Stay updated with the latest developments and insights
Discover the data visualization power of Asset Intelligence
Discover the data visualization power of Asset Intelligence
Discover the data visualization power of Asset Intelligence
Discover the data visualization power of Asset Intelligence
Discover the data visualization power of Asset Intelligence
Discover the data visualization power of Asset Intelligence
All-in-one leasing and management solution
All-in-one leasing and management solution
All-in-one leasing and management solution
All-in-one leasing and management solution
All-in-one leasing and management solution
All-in-one leasing and management solution
Transform apartment hunting into an immersive, user-friendly experience
Transform apartment hunting into an immersive, user-friendly experience
Transform apartment hunting into an immersive, user-friendly experience
Transform apartment hunting into an immersive, user-friendly experience
Transform apartment hunting into an immersive, user-friendly experience
Transform apartment hunting into an immersive, user-friendly experience
Streamline the leasing process with user-friendly maps
Streamline the leasing process with user-friendly maps
Streamline the leasing process with user-friendly maps
Streamline the leasing process with user-friendly maps
Streamline the leasing process with user-friendly maps
Streamline the leasing process with user-friendly maps
Learn about our trusted network of integration partners
Learn about our trusted network of integration partners
Learn about our trusted network of integration partners
Learn about our trusted network of integration partners
Learn about our trusted network of integration partners
Learn about our trusted network of integration partners
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Stay updated on Engrain's latest achievements and insights
Stay updated on Engrain's latest achievements and insights
Stay updated on Engrain's latest achievements and insights
Stay updated on Engrain's latest achievements and insights
Stay updated on Engrain's latest achievements and insights
Stay updated on Engrain's latest achievements and insights
Empower websites with interactive maps
Empower websites with interactive maps
Empower websites with interactive maps
Empower websites with interactive maps
Empower websites with interactive maps
Empower websites with interactive maps
Learn more about our partners
Learn more about our partners
Learn more about our partners
Learn more about our partners
Learn more about our partners
Learn more about our partners
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Stay updated with the latest from Engrain
Stay updated with the latest from Engrain
Stay updated with the latest from Engrain
Stay updated with the latest from Engrain
Stay updated with the latest from Engrain
Stay updated with the latest from Engrain
Integrate dynamic 2D or 3D maps and start visualizing data
Integrate dynamic 2D or 3D maps and start visualizing data
Integrate dynamic 2D or 3D maps and start visualizing data
Integrate dynamic 2D or 3D maps and start visualizing data
Integrate dynamic 2D or 3D maps and start visualizing data
Integrate dynamic 2D or 3D maps and start visualizing data
Meet the visionaries leading Engrain to success
Meet the visionaries leading Engrain to success
Meet the visionaries leading Engrain to success
Meet the visionaries leading Engrain to success
Meet the visionaries leading Engrain to success
Meet the visionaries leading Engrain to success
Tailored TouchTour solutions for multifamily, senior living and more
Tailored TouchTour solutions for multifamily, senior living and more
Tailored TouchTour solutions for multifamily, senior living and more
Tailored TouchTour solutions for multifamily, senior living and more
Tailored TouchTour solutions for multifamily, senior living and more
Tailored TouchTour solutions for multifamily, senior living and more
Join our network of dynamic partners
Join our network of dynamic partners
Join our network of dynamic partners
Join our network of dynamic partners
Join our network of dynamic partners
Join our network of dynamic partners
Customization, powerful leasing tools, and a user-friendly experience
Customization, powerful leasing tools, and a user-friendly experience
Customization, powerful leasing tools, and a user-friendly experience
Customization, powerful leasing tools, and a user-friendly experience
Customization, powerful leasing tools, and a user-friendly experience
Customization, powerful leasing tools, and a user-friendly experience
Your all-in-one solution for effortless tours
Your all-in-one solution for effortless tours
Your all-in-one solution for effortless tours
Your all-in-one solution for effortless tours
Your all-in-one solution for effortless tours
Your all-in-one solution for effortless tours
Explore our latest updates, industry insights, and valuable resources
Explore our latest updates, industry insights, and valuable resources
Explore our latest updates, industry insights, and valuable resources
Explore our latest updates, industry insights, and valuable resources
Explore our latest updates, industry insights, and valuable resources
Explore our latest updates, industry insights, and valuable resources
Keep up with the latest industry trends, insights, and news
Keep up with the latest industry trends, insights, and news
Keep up with the latest industry trends, insights, and news
Keep up with the latest industry trends, insights, and news
Keep up with the latest industry trends, insights, and news
Keep up with the latest industry trends, insights, and news
Tailored solutions for various industries
Tailored solutions for various industries
Tailored solutions for various industries
Tailored solutions for various industries
Tailored solutions for various industries
Tailored solutions for various industries
Stay updated with the latest happenings, insights, and trends
Stay updated with the latest happenings, insights, and trends
Stay updated with the latest happenings, insights, and trends
Stay updated with the latest happenings, insights, and trends
Stay updated with the latest happenings, insights, and trends
Stay updated with the latest happenings, insights, and trends
Get a glimpse into our developer-focused resources
Get a glimpse into our developer-focused resources
Get a glimpse into our developer-focused resources
Get a glimpse into our developer-focused resources
Get a glimpse into our developer-focused resources
Get a glimpse into our developer-focused resources
Revamp leasing and sales processes for a better outcome
Revamp leasing and sales processes for a better outcome
Revamp leasing and sales processes for a better outcome
Revamp leasing and sales processes for a better outcome
Revamp leasing and sales processes for a better outcome
Revamp leasing and sales processes for a better outcome
Expand your listing reach
Expand your listing reach
Expand your listing reach
Expand your listing reach
Expand your listing reach
Expand your listing reach
Streamline the leasing process with user-friendly maps
Streamline the leasing process with user-friendly maps
Streamline the leasing process with user-friendly maps
Streamline the leasing process with user-friendly maps
Streamline the leasing process with user-friendly maps
Streamline the leasing process with user-friendly maps
Organize unit selection and leasing using powerful maps
Organize unit selection and leasing using powerful maps
Organize unit selection and leasing using powerful maps
Organize unit selection and leasing using powerful maps
Organize unit selection and leasing using powerful maps
Organize unit selection and leasing using powerful maps
Crafting unique experiences through creative ingenuity
Crafting unique experiences through creative ingenuity
Crafting unique experiences through creative ingenuity
Crafting unique experiences through creative ingenuity
Crafting unique experiences through creative ingenuity
Crafting unique experiences through creative ingenuity
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Join us for industry events and informative webinars
Join us for industry events and informative webinars
Join us for industry events and informative webinars
Join us for industry events and informative webinars
Join us for industry events and informative webinars
Join us for industry events and informative webinars
Begin building custom interactive maps
Begin building custom interactive maps
Begin building custom interactive maps
Begin building custom interactive maps
Begin building custom interactive maps
Begin building custom interactive maps
Connect with Engrain at upcoming industry gatherings
Connect with Engrain at upcoming industry gatherings
Connect with Engrain at upcoming industry gatherings
Connect with Engrain at upcoming industry gatherings
Connect with Engrain at upcoming industry gatherings
Connect with Engrain at upcoming industry gatherings
Join us at industry events and webinars
Join us at industry events and webinars
Join us at industry events and webinars
Join us at industry events and webinars
Join us at industry events and webinars
Join us at industry events and webinars
Simplify student housing searches and increase leasing efficiency
Simplify student housing searches and increase leasing efficiency
Simplify student housing searches and increase leasing efficiency
Simplify student housing searches and increase leasing efficiency
Simplify student housing searches and increase leasing efficiency
Simplify student housing searches and increase leasing efficiency
Elevate your leasing and sales process with TouchTour
Elevate your leasing and sales process with TouchTour
Elevate your leasing and sales process with TouchTour
Elevate your leasing and sales process with TouchTour
Elevate your leasing and sales process with TouchTour
Elevate your leasing and sales process with TouchTour
Elevate the senior living experience through engaging interactive maps
Elevate the senior living experience through engaging interactive maps
Elevate the senior living experience through engaging interactive maps
Elevate the senior living experience through engaging interactive maps
Elevate the senior living experience through engaging interactive maps
Elevate the senior living experience through engaging interactive maps
Streamline property content management
Streamline property content management
Streamline property content management
Streamline property content management
Streamline property content management
Streamline property content management
Versatile and adaptable interactive platform for properties at any stage of development
Versatile and adaptable interactive platform for properties at any stage of development
Versatile and adaptable interactive platform for properties at any stage of development
Versatile and adaptable interactive platform for properties at any stage of development
Versatile and adaptable interactive platform for properties at any stage of development
Versatile and adaptable interactive platform for properties at any stage of development
Unlock Unit Map's potential for your unique mapping needs
Unlock Unit Map's potential for your unique mapping needs
Unlock Unit Map's potential for your unique mapping needs
Unlock Unit Map's potential for your unique mapping needs
Unlock Unit Map's potential for your unique mapping needs
Unlock Unit Map's potential for your unique mapping needs
Get the tools and resources to develop with our APIs
Get the tools and resources to develop with our APIs
Get the tools and resources to develop with our APIs
Get the tools and resources to develop with our APIs
Get the tools and resources to develop with our APIs
Get the tools and resources to develop with our APIs
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Your data your way, Asset Intelligence powered
Your data your way, Asset Intelligence powered
Your data your way, Asset Intelligence powered
Your data your way, Asset Intelligence powered
Your data your way, Asset Intelligence powered
Your data your way, Asset Intelligence powered
Join us in person or virtually for support and networking
Join us in person or virtually for support and networking
Join us in person or virtually for support and networking
Join us in person or virtually for support and networking
Join us in person or virtually for support and networking
Join us in person or virtually for support and networking
Join us at upcoming events and webinars to dive deeper into property mapping trends
Join us at upcoming events and webinars to dive deeper into property mapping trends
Join us at upcoming events and webinars to dive deeper into property mapping trends
Join us at upcoming events and webinars to dive deeper into property mapping trends
Join us at upcoming events and webinars to dive deeper into property mapping trends
Join us at upcoming events and webinars to dive deeper into property mapping trends
Elevate multifamily leasing with TouchTour's advanced solutions
Elevate multifamily leasing with TouchTour's advanced solutions
Elevate multifamily leasing with TouchTour's advanced solutions
Elevate multifamily leasing with TouchTour's advanced solutions
Elevate multifamily leasing with TouchTour's advanced solutions
Elevate multifamily leasing with TouchTour's advanced solutions
On-the-go leasing solutions
On-the-go leasing solutions
On-the-go leasing solutions
On-the-go leasing solutions
On-the-go leasing solutions
On-the-go leasing solutions
Integrating our mapping technology seamlessly into your website
Integrating our mapping technology seamlessly into your website
Integrating our mapping technology seamlessly into your website
Integrating our mapping technology seamlessly into your website
Integrating our mapping technology seamlessly into your website
Integrating our mapping technology seamlessly into your website
Streamline centralized leasing operations for efficiency
Streamline centralized leasing operations for efficiency
Streamline centralized leasing operations for efficiency
Streamline centralized leasing operations for efficiency
Streamline centralized leasing operations for efficiency
Streamline centralized leasing operations for efficiency
Optimizing data management and the leasing journey
Optimizing data management and the leasing journey
Optimizing data management and the leasing journey
Optimizing data management and the leasing journey
Optimizing data management and the leasing journey
Optimizing data management and the leasing journey
Join our webinars and events and stay at the forefront of industry trends
Join our webinars and events and stay at the forefront of industry trends
Join our webinars and events and stay at the forefront of industry trends
Join our webinars and events and stay at the forefront of industry trends
Join our webinars and events and stay at the forefront of industry trends
Join our webinars and events and stay at the forefront of industry trends
Attend webinars, events, and live sessions to interact with our experts
Attend webinars, events, and live sessions to interact with our experts
Attend webinars, events, and live sessions to interact with our experts
Attend webinars, events, and live sessions to interact with our experts
Attend webinars, events, and live sessions to interact with our experts
Attend webinars, events, and live sessions to interact with our experts
Streamline leasing across multiple properties
Streamline leasing across multiple properties
Streamline leasing across multiple properties
Streamline leasing across multiple properties
Streamline leasing across multiple properties
Streamline leasing across multiple properties
Creative content collaborations
Creative content collaborations
Creative content collaborations
Creative content collaborations
Creative content collaborations
Creative content collaborations
See our solutions in action through real-world success stories
See our solutions in action through real-world success stories
See our solutions in action through real-world success stories
See our solutions in action through real-world success stories
See our solutions in action through real-world success stories
See our solutions in action through real-world success stories
Hear from our clients about their Engrain experience
Hear from our clients about their Engrain experience
Hear from our clients about their Engrain experience
Hear from our clients about their Engrain experience
Hear from our clients about their Engrain experience
Hear from our clients about their Engrain experience
Enhance visitor experiences with interactive maps
Enhance visitor experiences with interactive maps
Enhance visitor experiences with interactive maps
Enhance visitor experiences with interactive maps
Enhance visitor experiences with interactive maps
Enhance visitor experiences with interactive maps
Real successes from our valued clients
Real successes from our valued clients
Real successes from our valued clients
Real successes from our valued clients
Real successes from our valued clients
Real successes from our valued clients
Empower communities with engaging property maps
Empower communities with engaging property maps
Empower communities with engaging property maps
Empower communities with engaging property maps
Empower communities with engaging property maps
Empower communities with engaging property maps
Fueling the collective strength of our team
Fueling the collective strength of our team
Fueling the collective strength of our team
Fueling the collective strength of our team
Fueling the collective strength of our team
Fueling the collective strength of our team
See success through the eyes of our valued customers
See success through the eyes of our valued customers
See success through the eyes of our valued customers
See success through the eyes of our valued customers
See success through the eyes of our valued customers
See success through the eyes of our valued customers
Read about how our partners and clients achieved success using SightMap for their property needs
Read about how our partners and clients achieved success using SightMap for their property needs
Read about how our partners and clients achieved success using SightMap for their property needs
Read about how our partners and clients achieved success using SightMap for their property needs
Read about how our partners and clients achieved success using SightMap for their property needs
Read about how our partners and clients achieved success using SightMap for their property needs
Access developer resources, tools, and documentation
Access developer resources, tools, and documentation
Access developer resources, tools, and documentation
Access developer resources, tools, and documentation
Access developer resources, tools, and documentation
Access developer resources, tools, and documentation
Optimize senior living prospective resident engagement
Optimize senior living prospective resident engagement
Optimize senior living prospective resident engagement
Optimize senior living prospective resident engagement
Optimize senior living prospective resident engagement
Optimize senior living prospective resident engagement
Simplify new construction leasing
Simplify new construction leasing
Simplify new construction leasing
Simplify new construction leasing
Simplify new construction leasing
Simplify new construction leasing
Explore how businesses like yours are transforming their operations
Explore how businesses like yours are transforming their operations
Explore how businesses like yours are transforming their operations
Explore how businesses like yours are transforming their operations
Explore how businesses like yours are transforming their operations
Explore how businesses like yours are transforming their operations
Inspiring tales from customers who have benefited from our solutions
Inspiring tales from customers who have benefited from our solutions
Inspiring tales from customers who have benefited from our solutions
Inspiring tales from customers who have benefited from our solutions
Inspiring tales from customers who have benefited from our solutions
Inspiring tales from customers who have benefited from our solutions
Access diverse content solutions to enhance your property's story
Access diverse content solutions to enhance your property's story
Access diverse content solutions to enhance your property's story
Access diverse content solutions to enhance your property's story
Access diverse content solutions to enhance your property's story
Access diverse content solutions to enhance your property's story
Begin building custom interactive maps
Begin building custom interactive maps
Begin building custom interactive maps
Begin building custom interactive maps
Begin building custom interactive maps
Begin building custom interactive maps
Simplify new construction projects with TouchTour
Simplify new construction projects with TouchTour
Simplify new construction projects with TouchTour
Simplify new construction projects with TouchTour
Simplify new construction projects with TouchTour
Simplify new construction projects with TouchTour
Optimize asset management
Optimize asset management
Optimize asset management
Optimize asset management
Optimize asset management
Optimize asset management
Content automation collaborations
Content automation collaborations
Content automation collaborations
Content automation collaborations
Content automation collaborations
Content automation collaborations
Our signature interactive platform, now compacted into an iPad
Our signature interactive platform, now compacted into an iPad
Our signature interactive platform, now compacted into an iPad
Our signature interactive platform, now compacted into an iPad
Our signature interactive platform, now compacted into an iPad
Our signature interactive platform, now compacted into an iPad
Join our team of thinkers, dreamers and doers to create the future
Join our team of thinkers, dreamers and doers to create the future
Join our team of thinkers, dreamers and doers to create the future
Join our team of thinkers, dreamers and doers to create the future
Join our team of thinkers, dreamers and doers to create the future
Join our team of thinkers, dreamers and doers to create the future
Developer kit for crafting custom mapping
Developer kit for crafting custom mapping
Developer kit for crafting custom mapping
Developer kit for crafting custom mapping
Developer kit for crafting custom mapping
Developer kit for crafting custom mapping
Enhance student housing leasing
Enhance student housing leasing
Enhance student housing leasing
Enhance student housing leasing
Enhance student housing leasing
Enhance student housing leasing
Custom app collaborations
Custom app collaborations
Custom app collaborations
Custom app collaborations
Custom app collaborations
Custom app collaborations
Real people, real results. Hear their feedback on Engrain products.
You can turn the map around to the customer and show them what’s available to see what will work best for them. It changes not just the rental journey, but also the reporting, walk-through tasks and lock checks that the site managers are required to do as well.
These technologies are really about the customer and providing a more seamless and visually rich apartment leasing and touring experience. That consistency is really important to our brand and Engrain helped us establish that to create a better experience for each potential resident.
They can pull SightMap up right from their desks, and it’s nice because it highlights the vacants. They can show exactly where in the community each available home is located, and they can also zoom out and show how close we are to schools or bus stops. We get a lot of questions like that, and SightMap provides a great visual.
The interactivity of a map, real-time occupancy and vacancy data and pricing affect the journey in a way we’ve never implemented before at Extra Space. It really is a novel and invaluable tool for us.
The wayfinding really enhances the customer journey because they’re getting a more comprehensive tour of the community. Not only can they navigate the property on their own, but they can see where their potential apartment might be, how far it is from parking and other key details they’ll want to know before applying.”
The wayfinding really enhances the customer journey because they’re getting a more comprehensive tour of the community. Not only can they navigate the property on their own, but they can see where their potential apartment might be, how far it is from parking and other key details they’ll want to know before applying.
We are empowered to make informed decisions with a flexible, innovative tool that’s intuitive and user friendly,” she added, “Engrain had just the solution we needed and the team has been wonderful to work with and extremely helpful.
We knew we needed this type of technology to facilitate more of the self-service experiences our customers were looking for and make selecting a storage unit and navigating properties as seamless and intuitive as possible. It’s also a much easier way to visualize our properties and understand vacancy, premium unit locations and how our properties are laid out.
People want specific things and SightMap really streamlines that process by narrowing their apartment search through embedded SightMap filters based on what they're interested in and what's important to them. People are inherently visual. Instead of telling a prospect that an apartment faces the pool, actualy showing them the exact location and view on a map is a far better customer experience. It allows customers to really dial in to what they want.
Bozzuto was able to seamlessly integrate the SightMap platform to its community site to offer prospects a more granular and interactive floor plan search. For instance, if a prospect wanted to view all one-bedroom homes on the ground floor or all two bedroom homes with a balcony, they could do so.
The leasing teams love SightMap because they’re able to pull it up and walk through a community with a prospect and know exactly which units they can show while giving an exact price and move-in date.
For our websites, we wanted that real-time availability for prospects. SightMap definitely has the real-time availability, and the fact that it integrates with our software is huge.”
For the onsite team, it just makes it so much easier to narrow down the units that they're going to show.
We look at Engrain’s SightMap as a critical component for how we enhance both the user experience and the employee experience at all of our locations. It’s now a permanent extension of how Extra Space does business.
It’s a huge time saver and gives us much more insight into marketing apartments. We never have to wonder or second guess our pricing decisions and when to push concessions if we need to.
Our relationship with Engrain goes back several years. Fast-forward to 2019, and Engrain’s interactive SightMap was exactly what we were seeking. It provided a cost-effective and easy-to-implement solution to help improve the online floor-plan search experience for our tech-savvy prospects.
Engrain’s SightMap has not only created a higher caliber self-service experience for our customers, but it has also helped us gain a much deeper understanding of our properties, premium locations and the overall layout.
Griffis’ company motto is, ‘it’s about you,’ and both SightMap and TouchTour align with our company goals and support that vision.
Based on Griffis' data, customers spend 20.7% more time engaging with the SightMap when they are searching for a new apartment.
Our leasing teams also love the map as a tool to use while communicating with prospects both virtually and in the leasing office. The new Blue Dot location feature within the interactive SightMap is something that many of our teams are excited about, as it proves an especially useful feature for sites that are offering self-guided tours.
SightMap gets prospects further along the journey than they normally would be without visuals prior to a property tour.
SightMap gives renters all the information they need to make a buying decision. They get to choose which method is best for them – if they want to look by unit, floor plan, or see a visual map of where the home is located within the community.
It can be challenging to take data and make it visually impactful and productive. Data can be difficult to read or understand. But showing rather than telling actually says a million words. SightMap really fills that gap.
It’s a huge time saver and gives us much more insight into marketing apartments.
The beauty of SightMap is that we can distinctly show photos attached to exact apartment homes, so that customers can look at the photos and 3D tours of the specific home they’re interested in.
Data can be difficult to read or understand. But showing rather than telling actually says a million words. SightMap really fills that gap.”
Whenever a new product or software feature is released at Engrain, the Engrain team always meets with Griffis to demo the product and let us try it out. I’ve always been very impressed not only with Engrain’s technology, but also their customer service.
For one, it’s a great enhancement for older or templated sites where the floor plan search experience isn’t reflective of best practices. And two, it provides additional opportunity for engagement on newer sites, extending the time on site with an easy-to-use, visual search tool.
It really is a novel and invaluable tool for us. Many Extra Space properties have thousands of units. We can now let customers know where their unit is located and give them a better idea of whether or not their truck can get down a particular aisle, or if they need to take an elevator or go up a flight of stairs and around three corners with a couch.
Overall, Engrain has proved a valued and progressive partner to Bozzuto over the past several years. They have offered innovative solutions and strong customer service.”
The Engrain team came out to our office and we could tell they were very passionate about what they were doing, willing to work with us and could implement our suggestions very quickly.
I've really noticed the burden of uncertainty lifted from prospects and an added confidence to apply.
Once prospects can view these spaces on a map, it adds more value. Our journey orchestration is much more powerful with visuals. We can see customer feedback in our surveys, so we know the interactive maps are not only advantageous, but differentiating.
People want specific things and SightMap really streamlines that process by narrowing their apartment search through embedded SightMap filters based on what they’re interested in and what’s important to them.
SightMap has that ‘wow factor.’ It’s beautiful to look at, intuitive and a fun, productive resource. One of Venterra’s biggest goals is to create a really great customer experience.
We use Engrain’s TouchTour and SightMap at all of our communities and wanted to enhance the interactive maps so customers on self-guided tours had the ability to seamlessly navigate communities on their own.
SightMap was really concise and efficient compared to some of the other interactive maps we looked at that seemed clunky and already outdated. The interactive property map provided easily digestible information that gave our leasing team pricing insight and our prospects a better understanding of exactly what they’re getting.
They’ve worked with us a lot to review the data behind TouchTour and SightMap and help us reimagine our processes with the technology features and upgrades.
The dynamic pricing allows customers to select their lease length and move-in date with an exact price. Our customers know exactly what they’re getting and that alone really enhances the customer journey and overall resident experience.
It’s much quicker to pull up a property map on SightMap and visualize the green boxes where there is vacancy and which units meet the particular criteria a customer is looking for.
We want to make informed decisions when it comes to pricing and really understand the nuances of the apartments. It’s critical to identify why some are more expensive than others and if there are any patterns for apartments that are taking longer to lease so we can market all our homes effectively.
These are unique properties and we don’t have standard layouts and sometimes it’s very confusing how we number our units. Giving people a navigable point of reference where they can get from a gate, an office or a kiosk to their unit is the primary enhanced experience.
That was my first interaction with Engrain and I was blown away with the technology. It made a lot of sense to integrate interactive mapping technology with the 55-inch touch screens we use during the touring experience, and even for hosting on our websites. SightMap really helps prospects visualize what their experience would be like upon move-in and paints a more complete picture.
We see customer feedback in our surveys, so we know the interactive maps are not only advantageous, but differentiating.
When a prospect finishes a tour, we refer them back to our website so that they can finish the process online if they didn’t leave a deposit. They can still see what’s available, what’s been taken, and go apply.
Maps are a commodity feature in most software applications in the storage space, but the key feature we were missing was the interactive component. The self-storage industry has used static map files that need to be updated by the vendor and they’re very limited in how customers or teams can interact with them.